Where should I invest my time to promote my community pharmacy online?
The internet is the place where most modern consumers spend a lot of their time, and everything they find on the internet about your pharmacy, whether you control it or not, is a representation of your business.
Social media can be a fickle beast. There seems to be a new so-called influencer on my feed every week with their particular hack that’s going to catapult my marketing to new, unfounded levels of success.
So, why does my business need a website anyway? This is a question we’re met with a lot. For some, a digital presence just seems like a no brainer. Not being online would be like shop refusing to install a door. So why is that exactly?