Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.
Here’s something we hear a lot: "I don’t need a website because most of my customers are elderly, and don’t use the internet." Here's the lowdown, the reality couldn’t be further from the truth. Read on to learn more.
Staying connected to your community pharmacy customer between in store visits
We’ve talked in the past about how a website is the hub for your community pharmacy on the internet. But what does that actually mean and how is it any good to you if you can’t see the impact it’s having on your business?
Compliance checking your pharmacy products online - when was the last time you did?
When changes are made that affect the promotion and sale of the products you have on the shelves of your physical pharmacy, it’s important that you remember to take the appropriate action for those same products on the digital shelves of your pharmacy website too.
What if there was one major lever you can pull, today, to make your pharmacy more valuable when it comes time to sell? There is, and our advice, if you’re not already, it’s time to get yourself established online.
It’s true that there are lots of different companies selling pharmacy products online – from Pharmacy Direct right down to your local competition. But here’s something else that’s true: the number of people buying pharmaceutical products is incredibly high.
6 more questions to ask the pharmacy website partner you're considering
These questions are all about selling online and listing your products online. Even if you don’t intend on doing this any time soon, it’s worth having a discussion, just to lay the groundwork for the future.
Storbie celebrates 3 years of helping community pharmacies hold their own online
For the last three of Storbie’s twelve-year history helping small businesses get set up online, our team has lived and breathed pharmacy. We work closely with pharmacy owners and pharmacists to understand the needs at the coal face.
Storbie and other website platforms – what’s the difference?
We get it, when you’re venturing down the path of getting your pharmacy online, you want to know that you can trust the web partner that you choose. See how Storbie stacks up against your other options.
How one community pharmacy built an online audience from scratch in 6 months
We caught up with Jackie Hamilton, proprietor pharmacist at Cromwell Pharmacy. With just over six months of focus, she has grown her online community to 1000+ Facebook followers, 950 people on an email list and 243 Instagram followers.
Just like buying a wrench won’t magically fix your toilet, investing in a website won’t magically improve your business. In order to make any tool work, you need to have a clear idea of what you want to do with it.
How to turn your website into an investment, not a cost
While pharmacy owners are happy to invest in radio, newspapers and flyer advertising, we’ve found that they also treat their website as an overhead cost. We think a website can be a lot more valuable than that – but it’s all about how you use it.
Where should I invest my time to promote my community pharmacy online?
The internet is the place where most modern consumers spend a lot of their time, and everything they find on the internet about your pharmacy, whether you control it or not, is a representation of your business.