How to Win Medicare Open Enrollment with Your Pharmacy Website

Medicare Open Enrollment, October 15th to December 7th, is a critical time for your community, and your pharmacy plays a vital role. Patients actively seek clear advice on their healthcare coverage, and many will start their journey online. Your online visibility directly impacts patient access to care and your ability to build lasting relationships that drive sustainable growth.

Your community is already searching for Medicare help

During Open Enrollment, your patients, especially those 65 and up (who are increasingly tech-savvy), are looking online for answers to key questions:

• Which Medicare Part D plan covers my prescriptions best? (Searches for this often peak in early October).
• What's the difference between Medicare Advantage and Supplement plans? (They want simple explanations from trusted sources).
• Can my local pharmacy help me review my Medicare options? (Many don't realize this valuable service is available from you).
• How much will my medications cost under different plans? (Cost comparison is a top concern for most).

When your pharmacy's website clearly addresses these concerns, you’re not just a pharmacy but a trusted partner in an important decision.

The problem: great service, but limited online visibility

You and your team are already Medicare pros. You know your patients and you offer personal guidance they can't get just anywhere. The catch? If this expertise isn't shining through on your website, potential patients might turn to other, less personal resources first. Most people start their Medicare research online before they even think to call or visit.

Make it easy for your community to find your Medicare support

This is where your pharmacy website, powered by Storbie, becomes invaluable. We make it simple to create a dedicated Medicare enrollment page that gets you found in searches and clearly positions your pharmacy as the local Medicare expert. No coding skills are needed.

So, what makes a great Medicare support page on your pharmacy website? Here are the key ingredients:

• A welcoming introduction: Immediately tell patients you're there to help. For example: "Feeling overwhelmed by Medicare choices? We're here to help! Our pharmacy team specializes in guiding local patients through Open Enrollment. We can review your prescriptions, compare plans, and help you find coverage for you and your budget."
• Clear service offerings: Show how you can assist. Consider listing services like:

• Medicare Part D plan reviews and comparisons

• Cost analysis for specific medications

• One-on-one consultations (in person or virtual)

• Plan enrollment guidance and follow-up

• Simple appointment scheduling: Offer online booking or prominent contact options. Make getting help as easy as possible.
• Educational content: Build trust by answering common questions in plain language.
• Local credibility: Highlight patient testimonials, years of service, or community involvement to show you understand local healthcare needs.

How Storbie helps you connect with local Medicare searches

With Storbie, your Medicare page is set up for success from day one. Here’s how we help you connect with patients searching for Medicare help:

• Local SEO built in: We help you appear when patients search for "Medicare help near me," "pharmacy Medicare advice [your town]," or "Part D plan comparison [your area]."
• Mobile first design: Many Medicare beneficiaries search on smartphones. Your page will look perfect and load quickly on any device.
• Accessibility features (UserWay integration): Ensure your Medicare information reaches everyone. Storbie integrates with UserWay, providing tools for patients with visual impairments or other accessibility needs. This isn't just good practice; it's essential for serving your entire community.
• Easy content updates: Update information, add services, or modify availability yourself throughout the enrollment period, with no tech support needed.
• Proven templates: Designed specifically for healthcare services, ensuring your page follows best practices for search engines and patient experience.

Timing your Medicare campaign for maximum impact

Getting your timing right is crucial. People start researching Medicare options as early as September, with the most activity happening in October. Aim to launch your dedicated Medicare page by mid-September. This enables search engines like Google to locate and index your content, ensuring you are visible when patients need you most.

Quick launch checklist:

• Highlight your Medicare expertise prominently on your site.
• Clearly list the specific Medicare services you offer.
• Make scheduling consultations incredibly simple.
• Add educational content that builds patient trust.
• Optimize your page for local search terms.

Promotion strategies:

• Share your Medicare page link on your social media channels.
• Include information about your Medicare services in patient newsletters.
• Mention your website's resources during in-person consultations.
• Update your pharmacy's in-store signage to highlight Medicare support.

Beyond enrollment: building year-round relationships

Think of your Medicare page as more than just a seasonal tool. Patients who find your expert guidance through Open Enrollment likely become loyal customers for all their health needs.

Your community needs you online

Your pharmacy is a cornerstone of your community's health. During Medicare Open Enrollment, ensure your website clearly indicates that you're ready and can guide patients. We know you're busy, so Storbie is designed to make this process as smooth as possible.