Helping Patients Through Cold, Cough & Flu Season

Turn Symptom Season into a Strategic Digital Moment for Your Pharmacy

By October, cold and flu season isn’t just approaching - it’s here. Patients aren’t planning ahead anymore; they’re already dealing with symptoms. And when they’re feeling unwell, they’re not browsing, they’re searching. Fast.

This is when your pharmacy website needs to shift gears. It’s no longer about promoting prevention - it’s about being the first-place patients turn to when they need relief, reassurance, and real answers.

Meet patients where they are

When someone wakes up congested or coughing, their first instinct is often to grab their phone and search for help. They’re not looking for general health advice, they want to know what works, what’s nearby, and what’s available now.

Your website can be that answer. A homepage banner that simply says “Feeling Sick? We’ve Got You Covered” sets the tone. It’s empathetic, direct, and immediately relevant.

From there, guide visitors to a dedicated symptom relief section. Instead of listing products by brand or category, organize them by how patients feel. Someone with a sore throat doesn’t want to scroll through pages; they want to see lozenges, sprays, and soothing teas right away. Storbie’s flexible product galleries make this kind of intuitive layout easy to build and update.

Offer guidance, not just products

Patients often feel overwhelmed by choices. Your website can offer clarity. A short guide, perhaps titled “What to Take for What”, can walk them through common symptoms and the best over-the-counter options. Think of it as a digital version of the advice you’d give at the counter.

This doesn’t need to be long or technical. A few paragraphs explaining when to use a decongestant versus an antihistamine, what’s safe for kids, and when to seek medical attention can go a long way in building trust. It also keeps visitors on your site longer, which helps with search engine visibility.

Reinforce your local advantage

Big chains may have stock, but they don’t have your team. Use your website to remind patients of the personal support you offer. A simple note like “Not sure what’s right for you? Call us or stop by - we’re happy to help” adds warmth and credibility.

You can also offer to hold items for pickup or answer questions by phone. These small touches make a big difference when someone’s not feeling their best.

Make it easy on mobile

Most symptom searches happen on smartphones. Storbie websites are designed to look great on mobile, so patients can find what they need quickly, even from bed.

October website refresh checklist

Rather than a long list, think of this as a quick gut check:

• Does your homepage speak to what patients are experiencing right now?
• Can visitors easily find symptom relief products?
• Is there helpful guidance for choosing the right treatment?
• Are you highlighting your pharmacy’s personal support?
• Is everything mobile-friendly and easy to navigate?

If the answer is yes, you’re ready to meet your community’s needs this season.

Let your website be the first responder

October is when patients need your help most and they’re looking for it online. With Storbie, your website can meet them where they are, guide them to the right solutions, and bring them into your pharmacy with confidence.