Win Black Friday & Cyber Monday

Every year, BFCM draws your community online (and in‑store) looking for value. For pharmacies, the opportunity is bigger than a weekend spike-it’s a chance to grow new patient relationships, spotlight private services, and move seasonal inventory without undermining trust.

Below is a practical, pharmacy‑first plan you can run-ethically, profitably, and with a great patient experience.

Choose a strategy that fits a pharmacy, not just retail

Not everything should be on sale-and that’s okay. Keep essential or urgent health items and professional advice at their usual pricing. Build offers around:

• Wellness & gifting: skincare, suncare, fragrance, haircare devices, beauty gift sets, massage guns, fitness trackers, etc.
• Private services: ear health checks, skin spot assessments, travel health consults-use a “first‑visit offer” to win long‑term patients.
• Bundles: create “Weekend Away,” “Summer Skin,” “Sleep Better,” or “Active Recovery” kits with curated products.

💡 If you’re on Storbie, you can run these as website‑only offers using coupon codes, cart‑level discounts, and campaign landing pages (no POS price edits needed).

Promotions that protect margin (and still get attention)

• Tiered spend‑and‑save: “Save $10 over $60, $25 over $120, $60 over $200.”
• Gifts with purchase (GWP): bonus minis or travel sizes with qualifying brands.
• Limited‑hour “Happy Hours” (online only): short windows reduce site‑wide dilution.
• Bundles > blanket discounts: you control mix and margin.
• Service + retail combo: e.g., “Ear health check + 20% off hearing wellness range.”

💡 Storbie tip: Surface these on a single promo page and tag featured products so they’re easy to browse. If you sync prices from POS, Storbie automatically shows sale prices for items marked on sale in your POS; for web‑only promos, keep POS pricing and apply a promotion in the website settngs.

Social that cuts through the BFCM noise

Use the 80/20 balance: mostly community‑helpful posts, with one in five being overtly promotional. Focus on rich visuals of specific products/services-not generic “20% off* everything” (asterisks are a turn‑off).

Running social ads? Target local radius audiences and drive to focused landing pages rather than your homepage for better conversion.

Post ideas you can copy/paste and tweak:

• “Try before you switch: Intro Ear Health Check this weekend only + wellness bundle bonus.”
• “Build your summer skin set: pick any 3 sunscreens or serums, save more at checkout.”
• “Click & Collect in 2 hours-beat the couriers and the queues.”

Email: the channel that reaches everyone

Even a small list outperforms organic social reach. If you’re on Storbie, you can collect email opt‑ins at checkout and export them to your email platform; you can also enable abandoned cart and order status emails that carry coupons or feedback links.

Simple cadence (3 emails):

1. Preview (T‑7 days): “First look: Your BFCM line‑up.”
2. Eve (T‑1 day): “Opens 7am tomorrow-early bird bundles + limited stock.”
3. Final day: “Last 6 hours-don’t miss service + retail combos.”

If you want a broader content rhythm to warm the list through November, adapt a 4‑week light‑lift plan (social + email + website updates) so BFCM isn’t the only time they hear from you.

Subject lines that work (steal these):

• “Your BFCM game plan: 5 pharmacy‑only perks inside”
• “Early access link: bundles, GWPs, and a service you’ll love”
• “Last call: bonus gift ends at midnight”

Don’t “beat competitors”, out‑differentiate them

Yes, keep an eye on nearby offers. But loyalty grows fastest when you compete on care and convenience:

• Guaranteed Click & Collect windows
• Gift‑wrap & message cards
• Consult + shop appointments
• Post‑purchase care email with pharmacist tips (automate this via your email platform)

Ops checklist (avoid the weekend wobble)

• Inventory & rainchecks for hero SKUs.
• Shipping & pickup windows clear on site and in your website's FAQ.
• Price sync tested (if POS‑driven). Storbie automatically surfaces sale prices coming from POS; test your web‑only voucher flow, too.
• Landing page QA: mobile first, fast, with a single CTA.
• Service slots reserved for new‑patient promos (ear/skin/travel).
• Team ROSTER: one person watches web orders; one owns in‑store pickup; one covers phone.

Measure what matters (so 2026 is easier)

Before you launch, standardise UTMs for every email, ad, and social link so you can attribute revenue and repeat the winners. Use a consistent structure (lowercase, clear sources/mediums, named campaigns like black+friday).

Then connect Google Search Console, Analytics, and (if you’re running Shopping) Merchant Center to see what’s working-use the same Google account across tools for sanity.

Key KPIs: landing page sessions, add‑to‑carts, conversion rate, average order value, email revenue per send, new‑patient bookings.

Your 2025 timeline (pin this)

• Week of Nov 4: Choose hero products/services; confirm bundles & GWPs; build landing page; set coupons/vouchers; test POS price sync vs web‑only promos. Storbie can assist with website updates.
• Week of Nov 11: Load social/ads (local radius); add any FAQ updates; schedule Email #1.
• Week of Nov 18: Final stock check; coach the team; schedule Email #2; test Click & Collect flow.
• Fri, Nov 28 (Black Friday) & weekend: Monitor stock; post live updates; run limited‑hour boosts.
• Mon, Dec 1 (Cyber Monday): Pivot headline (“last‑chance bundles”, “service + retail”) and send Email #3.
• Dec 2–5: Wrap up; export results; document what to repeat or retire next year.