Turn Summer Demand into OTC Sales: Your Pharmacy's Campaign Page Playbook

Summer isn't just about sunshine; it's a prime time for your pharmacy to see those over-the-counter (OTC) sales climb. With people out and about, they're looking for everything from sun protection to allergy fixes. A focused digital strategy, featuring a dedicated summer campaign page on your website, will position your pharmacy as the go-to place for your community. 

Why summer heats demand for your pharmacy 

During June, July, and August, people across the U.S. actively seek health products tailored for summer – items that your independent pharmacy is uniquely positioned to provide: 

• Sun Savvy Solutions: Think SPF lotions, soothing aloe vera, and sunburn relief. Searches for these spike in late spring as summer plans get underway. 

• Allergy Answers: Antihistamines, nasal sprays, and eye drops become daily essentials when pollen counts soar during summer. 

• Bite & Sting Care: Bug spray, hydrocortisone creams, and anti-itch treatments are consistently needed all season long. 

• Travel Health Helpers: Motion sickness remedies, travel-sized first aid kits, and advice for healthy travels are key as vacation season peaks. 

• Heat Safety & Hydration: With rising concerns about heat, items like electrolyte supplements and cooling packs are increasingly important. 

Your local expertise and personal service give you an edge. But in 2025, that edge only counts if people can easily find you online when they search for these summer must-haves. 

The online discovery problem 

Have your shelves stocked with summer health essentials? That's great, but if they're not showcased on your website, you're likely missing out. These days, nearly everyone starts their search for health products online. If someone in your neighborhood searches "sunscreen near me" or "best allergy medicine," you want your pharmacy popping up, not just the big chains. Without a website tuned for these seasonal searches, even your regulars might opt for what's easiest to find online. 

Your winning summer health campaign page 

This is where a dedicated summer health campaign page comes in, and with Storbie, setting one up is straightforward. It’s your online hub to catch those summer searches and guide visitors to become in-store customers. 

Here are the essential ingredients for a page that gets results: 

• A Catchy Headline and Banner: Make it clear you're the local go-to for summer health. Something like "Your Summer Health Headquarters" or "Stay Healthy All Summer Long" works well. 

• Curated Product Categories: Group items by need, as your customers think. Try sections for Sun Care, Allergy Relief, Insect Protection, Travel Health, and Heat Safety. 

• Local Health Insights: Show you're the local expert. You could include local pollen counts, UV index updates, or heat advisories. This tells customers you understand their specific community needs. 

• Appealing Promotions and Bundles: Encourage bigger baskets. Summer needs often go together, so think bundling sunscreen with aftersun care or allergy meds with tissues. 

• Clear Next Steps: Provide options to call ahead for product holds, inquire about travel health, or check your summer opening hours. 

Results with Storbie's seasonal approach 

Our system helps you get ahead with Storbie's Seasonal Campaigns. While others might be scrambling to update their websites mid-season, your Storbie website can have professionally designed, SEO-optimized pages ready to go before the summer rush hits. It's all about being there the moment your community starts searching. 

How Storbie transforms your seasonal marketing 

You wouldn't keep a winter cough and cold display up in July, right? Your website deserves the same seasonal care. Let's be honest, who has time to constantly create new health content and promotions? That’s why we developed Storbie Seasonal Campaigns. It's like having an automated marketing assistant for your pharmacy website. 

Here’s how it helps you win the season: 

• Fresh Content, Automatically: Relevant articles and product suggestions appear on your website without you lifting a finger. 

• Ready to Go Pharmacy Templates: Designed by experts and optimized for seasonal health searches. 

• Launch Pro Pages in Minutes: Get professional-looking seasonal pages live quickly and easily. 

• Looks Great on Phones: Your seasonal content is perfectly designed for smartphones, where most health searches happen. 

• Built In Local SEO: To help your pharmacy surface in local searches for seasonal health needs in your area. 

Launch your summer health campaign now 

Don't let those summer sales pass you by. A dedicated summer health page is essential for converting seasonal interest into loyal customers. With Storbie, creating professional, search-friendly seasonal content is simple and effective. 

Your community is already looking for summer health solutions. Let's make sure they find your pharmacy first. 

Let your website work as hard as you do, turning seasonal searches into year-round relationships.