Flu Season: Get Your Pharmacy Website Ready to Lead

Flu season is just around the corner, and for community pharmacies, that means a surge in demand for vaccines and wellness support. Starting your website prep in August is key, as folks will soon search for appointments and trusted advice, especially with CDC reminders kicking off. If your pharmacy isn’t easily found online for "flu shots near me" or "cold relief," you could miss out on connecting with patients who need your expertise.

Your community is already planning ahead

Believe it or not, your community starts thinking about flu season early. As soon as those CDC campaigns hit, patient awareness shoots up. Savvy patients look for flu shot availability and stock up on prevention products before the rush. You want your pharmacy to be their first stop.

Patients will be searching for terms like:

• Flu shots near me
• Pharmacy flu vaccine [your town]
• Cold and flu medicine
• When to get flu shot 2025

Your local pharmacy offers that personal touch, walk-ins or convenient scheduling, and expert advice that patients value, especially during flu season. But nowadays, they need to find you online first to experience it.user

Be first in line with online flu shot bookings

Make it easy for patients to book their flu shots with you. With Storbie Bookings, they can schedule right from your website, no phone tag needed, and before they even think about heading to a competitor.

Storbie Bookings gives you:

• Appointment slots that sync with your pharmacy's schedule
• Simple setup and ongoing management, no technical skills required
• A seamless booking experience on both mobile and desktop
• No plugins or redirects, just one simple experience

Pro tip: Get your flu booking page live in early August. This way, you're all set when CDC messaging starts and those early planners begin their search. The earlier you launch, the better your visibility in search results.

Showcase the cold and flu essentials patients need

Flu season isn't just about shots. Help your patients feel prepared by showcasing your essential OTC cold and flu items. Whether you sell products online or use your site for inquiries, Storbie’s seasonal product galleries make this a breeze.

Key products to feature include:

• Cough suppressants and expectorants
• Fever reducers and thermometers
• Zinc, Vitamin C, and other immune support products
• Vaporizers, humidifiers, and saline sprays
• Child-safe options for families

Organize these items into categories such as "Cold and Flu Relief" or "Winter Wellness" to help patients quickly find what they need. With Storbie, you can easily set up options for ecommerce, inquiries, or click and collect, whatever works best for your pharmacy.

Build trust with a flu vaccine FAQ page

Answering common questions upfront is a win-win. It builds patient trust, cuts down on phone calls, and gives your website an SEO boost. Think about a dedicated Flu Vaccine FAQ page covering questions you hear often:

• Who should get the flu shot this year?
• Is it safe to get flu and COVID-19 vaccines at the same time?
• When is the best time to get vaccinated for the 2025 season?
• What is the cost, or what insurance do you accept?
• Can I book my flu shot online through your website?

This simple page educates your community, encourages more bookings, and cements your pharmacy as the local flu expert.

August Action Plan: Your flu ready website checklist

Ready to get started? Here’s your August checklist to make your pharmacy website flu-season-proof for 2025:

• Flu Vaccination Booking Page: Make it easily accessible from your homepage for simple scheduling.
• Flu Season Product Gallery: Feature it prominently so patients know you’re stocked and ready.
• Flu FAQ Page: Build trust and improve your Google ranking for flu-related questions.
• Blog Post: Publish an early August article titled "Prepare for Flu Season" to demonstrate your expertise.
• Internal Site Links: Connect all flu-related pages from your homepage, menus, and footers for easy navigation.
• Mobile Optimization: Ensure everything looks and works perfectly on smartphones, where most health searches start.
• Enable UserWay Accessibility: Make sure your website is accessible to everyone. Flu season impacts all community members. Storbie’s UserWay integration helps ensure your flu info, booking pages, and products are usable by patients with visual or motor impairments. This isn't just good practice; it's essential for inclusive care.

Start early, stay ahead of the competition

When preparing for flu season, the early birds truly get the worm. Launching your flu content and booking pages in August means better search visibility and a stronger start. With CDC campaigns often beginning then, now's the time to get moving.

Your community needs you to be ready

Flu season is hectic. Let your website handle some of the heavy lifting so you can focus on what you do best: patient care. Storbie is designed to help your pharmacy website adapt to seasonal demands. From self-managed product galleries and embedded bookings to custom pages and our support when you need it, we’re here to help you meet patient needs without adding to your workload.