How One Hilarious Facebook Post went Viral, Sparking a Flurry of Sales for Local Community Pharmacy
We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson.
We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson, about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue–in–cheek Facebook post went viral.
It was pretty early one Friday morning when Simon shared a photo of Man Flu Relief, a product him and his team have had fun making over the years for some of their regular customers.
On the bottle, Man Flu Relief claims (but then doesn’t) to “provide temporary relief from whinging, whining, nobodycaresitis, imgoingtodie syndrome and possible fever and headache (or possibly not…).” Followed by the disclaimer “Please remember these medicamints have absolutely no therapeutic effect! Not one iota!”
Within a couple of hours, Simon’s post had been shared to Baby It’s Personal, Bad Dad Jokes and popular daily deals site Vic Deals captioned "Meanwhile in Tauranga…".Combined, this activity garnered the attention of thousands of spouses, sons, daughters and colleagues of people in their life who could do with a bit of relief from the dreaded man flu.
Once people realised this was a real thing that they could actually buy, not only did Simon have people walking in the door of his pharmacy ordering ten’s of "the man flu product I saw online" at a time, but his online pharmacy powered by Storbie received orders from all over the country. Not only were they buying man flu relief, but while they were at it, they were also adding "Concrete Pills" and "Grumpy Tablets" to their carts before checking out!
Love this article? There's more where that came from!
"It was madness, we had this construction guy come in and he walked straight up to the counter, and placed an order for 10 of the things for his mates at work. We’ve been packing up orders to send all over New Zealand, and even a few Aussie ones too. All from our little community pharmacy here in Tauranga. It’s unbelievable!"
It’s fair to say that Simon’s experience has demonstrated to him first hand the power of being online, not only for online sales, but the influence that being online can have on feet through the door too.
We’ve spoken to Simon about the fact that he shared Man Flu Relief on a Friday, and have planted the seed for him to release Monday-itis Relief. Keep an eye on Simon’s Facebook page at Bureta Pharmacy Ltd and Bureta Pharmacy online for Monday–it is coming soon. Or not.
Does a Pharmacy Need More Than a Social Media Page?
A social media page is a great start towards an online presence. But it’s just that – a start. We often speak to pharmacists who say they have a Facebook page, and therefore don’t need a website, online store or other online presence. Today, we’re going to explore that point of view, and explain why you need a website as well as a social media page.
Your Store and Website are more Connected than You Think
One common mistake new pharmacy website owners make once they get online, is to think of the website and the traditional store as two different entities. To get the most out of your business, you should make the most of the benefits that come with each medium.
Why Your Website Is Key For Succession Planning
What if there was one major lever you can pull, today, to make your pharmacy more valuable when it comes time to sell? There is, and our advice, if you’re not already, it’s time to get yourself established online.