Are Products the Secret Sauce your Competitors are Cottoning On To?
If you’re just dipping your toes in the world of getting your pharmacy online, gearing up to manage delivering online orders can feel like it’s way, way in the future, especially for a small community pharmacy. So, why would you bother having your products displayed on your website?
If you’re just dipping your toes in the world of getting your pharmacy online, gearing up to manage delivering online orders can feel like it’s way, way in the future, especially for a small community pharmacy. So, why would you bother having your products displayed on your website? Here’s why you might be missing the secret sauce your competition is cottoning on to.
It’s not all about online sales
In fact, it’s quite the opposite. Although online sales, as a percentage of all retail sales is gaining traction year-on-year,transactions processed online still only represent 15%1 of the total number. If we put ourselves in our customers shoes for a moment, it’s easy to begin to understand why this is the case, and where community pharmacies have an advantage.
Think about the last time you needed a specific product that you weren’t quite sure where to get it from. What were the exact words you typed into Google?
Chances are you didn’t start with the name of the business that sells the thing you were looking for. More than likely, you searched for the product or the brand name,to find out where you could buy it from. To add to this, there’s a high chance that you added your town or city name to that search to find where you could pick up that product locally.
So, is your pharmacy visible when it matters?
If you do a search for a product you stock in store and tag on your town or city name to your search, is your pharmacy there in the first few pages? Or is your pharmacy, a place that has exactly the thing your customer is ready to buy from somewhere close to them, effectively invisible?
Why are the products that can be browsed on your physical shelves in your store, not available to be found and browsed on your digital shelves online too?
If you have been thinking about what you can do to attract local customers and boost your in store retail sales, you may have come to a seemingly obvious conclusion.
How about meeting the searches of potential customers online with the information they are looking for from a familiar place, and the people they know and trust? Don’t leave your competitors to meet them there instead.
Every day that your pharmacy isn’t online with the right information to have the best chance to be found, potential customers are spending money with those that are – a whopping $360 million2 in fact. That’s how much was spent online at Chemist Warehouse and Priceline Pharmacy in Australia in 2018. What difference would just a portion of that make to your business if those same customers knew they could buy from you down the road? Can you afford not to act?
Love this article? There's more where that came from!
Take the first step today
With Storbie’s connections to leading suppliers and point-of-sale systems, it’s simple for even the smallest community pharmacy to set up a website with Storbie – complete with detailed product listings, health resources and a professional services section. Your pharmacy website on Storbie is ready for online sales too, but only if, and when you want to turn it on.
Do you think it’s worth a chat? We talk to hundreds of pharmacy owners every month about what it means for their pharmacy to be online. Set up a no obligation call with us and let’s find out if Storbie might be right for you.
How One Community Pharmacy Built an Online Audience from Scratch in 6 Months
We caught up with Jackie Hamilton, proprietor pharmacist at Cromwell Pharmacy. With just over six months of focus, she has grown her online community to 1000+ Facebook followers, 950 people on an email list and 243 instagram followers.
Compliance Checking Your Pharmacy Products Online – When Was The Last Time You Did?
When changes are made that affect the promotion and sale of the products you have on the shelves of your physical pharmacy, it’s important that you remember to take the appropriate action for those same products on the digital shelves of your pharmacy website too.
Introducing the Omnishopper
Most people shop across a whole range of channels these days. From their phone, to the store to the desktop to the Ipad. Your customers don't see the difference and neither should you!