Pharmacy Resources

Browse our articles on a variety of topics relating to building and maintaining on online version of your community pharmacy.

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Winning Against Big Discounters Online

Compete against big pharmacy discounters by focusing on your personalised, trusted advice and service - all the things that make community pharmacy great for consumers.

What Online Content Brings People In Store?

Once you’ve decided to establish an online presence, it’s time to start thinking about what kind of content you’re going to have on your website.

Does a Small Town Pharmacy Need an Online Presence?

In this article, we bust some myths around small town pharmacies, and show why small town pharmacies need to be just as online as pharmacies in urban centres.

How Being Online Can Attract New Types of Customers to Your Pharmacy

Attracting new customers and selling more to existing customers are the two main ways to grow your pharmacy, however, selling more to existing customers can be challenging when your pharmacy is based in a low-income area.

Does a Pharmacy Need More Than a Social Media Page?

A social media page is a great start towards an online presence. But it’s just that – a start. We often speak to pharmacists who say they have a Facebook page, and therefore don’t need a website, online store or other online presence. Today, we’re going to explore that point of view, and explain why you need a website as well as a social media page.

Providing Health Advice in the Age of Dr Google

Google processes over 40,000 search queries every second on average, and according to Google’s health programme manager, one in 20 searches are health related, equating to 175 million searches each day. That’s a lot of people asking questions about their health.

Are Products the Secret Sauce your Competitors are Cottoning On To?

If you’re just dipping your toes in the world of getting your pharmacy online, gearing up to manage delivering online orders can feel like it’s way, way in the future, especially for a small community pharmacy. So, why would you bother having your products displayed on your website? Here’s why you might be missing the secret sauce your competition is cottoning on to.

How One Viral Facebook Post Sparked Online Sales Flurry

We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson,about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue–in–cheek Facebook post went viral.

Elderly Don’t Use the Internet, or do They?

Here’s something we hear a lot: "I don’t need a website because most of my customers are elderly, and don’t use the internet." If you’re one of the pharmacy owners saying this, you might be surprised to learn that the reality couldn’t be further from the truth. Here’s why, and why that matters.

The First 6 Questions Every Pharmacy Owner Should Be Asking Their Website Partner

It’s no secret that the internet is here to stay, and you’re starting to think about your options to get your pharmacy online to make the most of it. Here’s the thing: what now? How do you make sure you get a website that works for you, rather than the other way around?

The Top 4 Reasons Pharmacy Owners Choose Not to Have a Website

We speak to hundreds of pharmacy owners across Australasia every month. In this article, we address the top 4 reasons pharmacy owners decide to keep their pharmacies offline and we look at how those reasons could be holding their community pharmacy back.

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world. Read on.

Reasons Why You Need To Display Your Products Online

Do you have products on the shelves of your physical pharmacy? Can a customer find out what you have available in store on your website? We explore 5 reasons why you should have your products online, and why that matters even when you’re not ready to sell online.

Managing a Pharmacy Website is Easier (And More Fun) Than You Think

A website for your pharmacy is an asset to your business. And, like all assets, it needs maintenance to stop it from falling into disrepair. We talk to many pharmacy owners who put the brakes on getting started online because they are worried they won’t be able to keep up with it.

Staying Connected to your Pharmacy Customer Between in Store Visits

We’ve talked in the past about how a website is the hub for your community pharmacy on the internet. But what does that actually mean and how is it any good to you if you can’t see the impact it’s having on your business?

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